Diet Rewards

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Diet Rewards is a generic term for incentives such as cash payments to individuals to maintain good health and wellness by a healthy diet, particularly a diet aimed at reaching a healthy weight. This is a trend in both the US and the UK. [1] [2] [3] The Biggest Loser reality TV series has increased public awareness of the idea of losing weight for cash and the importance of regular weigh-ins.


  • 1 Evidence of effectiveness
  • 2 Organizations and programs
    • 2.1 Direct to consumers
    • 2.2 For employers
  • 3 See also
  • 4 References
  • 5 External links

Evidence of effectiveness[edit]

Several academic studies have concluded that financial incentives are effective for producing weight loss. [4] [5] [6] The Volpp study found that dieters with incentives were five times more likely to reach their goal. How incentives are delivered appears to play a role in their effectiveness, in a 2016 study premium adjustments were shown to be ineffective in driving weight loss, even when the incentive value was as high as $550. [7]

Organizations and programs[edit]

Direct to consumers[edit]

Among the current providers of weight loss incentives for consumers are:

  • HealthyWage (US): Pays individuals $200 for losing 10% of their weight, and up to $1,000 for reaching a healthy weight. Founded in 2009, based in New York.
  • Weigh and Win (Colorado, US): Programme that pays Coloradan citizens to lose weight. Sponsored by Kaiser Permanente health organisation and operated by Incentahealth.
  • WeightLossWars (US): Website allows groups and individuals to set up and administer weight loss competitions, including for money. Founded in 2004, based in Texas.
  • Dietbet (US): Website that organises weight loss competitions among friends to lose 8 lbs over 4 weeks. Founded in 2010, based in New York.
  • Fatbet.net (US): Website allows individuals to set weight loss goals and arrange bets and competitions with friends.
  • Weight Wins (UK): Provides personal incentive plans for individuals that pays them for each pound of weight loss plus a bonus for long-term success. Maximum reward £3,000 on a 24-month plan. Founded in 2008, based in London.

Providers of health and wellness incentives for consumers, including weight loss, include:

  • stickK (US): Website where individuals commit to stopping smoking, losing weight, or other personal resolutions; if they fail, they surrender money to charity. Founded in 2007, based in New York.
  • HealthRally (US): Website which permits friends to motivate one another to stop smoking, get in shape, or lose weight by pledging money and gifts. Founded in 2010, based in San Francisco.
  • Zamzee (US): An online rewards programme for teens who earn credits for physical activity by wearing a personal activity meter. Founded in 2010, based in San Francisco.

For employers[edit]

Providers of weight loss incentive programmes to corporate employers include:

  • Tangerine Wellness (US): Founded in 2004, based in New Hampshire.
  • Incentahealth (US): Founded in 2004, based in Denver, Colorado.
  • HealthyWage (US): Runs team weight loss competitions for companies. The team with the highest percentage weight loss wins, and gets $10,000. Founded in 2009, based in New York.
  • Weight Wins (UK): Provides personal incentive plans via employers.

Providers of health incentive programmes to corporate employers include:

  • PruHealth (Vitality programme) (UK): Private medical insurer that rewards clients’ employees for healthy behaviour with Vitality points for shopping.
  • RedBrick Health (US)
  • VAL Health (US): Runs behavioral economics based incentives for employers’ existing health and wellness programs.
  • Virgin Health Miles (US): Part of the Virgin Group.

See also[edit]

  • Dieting
  • List of diets


  • ^ Sayre, Carolyn (2010-01-04). “A New Weight-Loss Plan: Getting Paid to Shed Pounds”. Time Magazine. Retrieved 2012-05-27. 
  • ^ Rosenberg, Tina (2011-11-15). “For Weight Loss, a Recipe of Teamwork and Trust”. New York Times. Retrieved 2012-05-27. 
  • ^ Owens, Claudia (2012-12-27). “A Diet Plan, Lesson for Successful & Effective Recipe”. Green Health Line. Retrieved 2012-05-27. 
  • ^ Finkelstein, E. A.; Linnan, L.A.; Tate, D.F.; Birken, B.E. (2007-09-01). “A pilot study testing the effect of different levels of financial incentives on weight loss among overweight employees”. Journal of Occupational and Environmental Medicine. 49 (9): 981–999. doi:10.1097/JOM.0b013e31813c6dcb. ISSN 1076-2752. Retrieved 2012-03-31. 
  • ^ Volpp, Kevin G; Leslie K John; Andrea B Troxel; Laurie Norton; Jennifer Fassbender; George Loewenstein (2008-10-12). “Financial Incentive-Based Approaches for Weight Loss A Randomized Trial”. JAMA: The Journal of the American Medical Association. 300 (22): 2631–2637. doi:10.1001/jama.2008.804. ISSN 0098-7484. Retrieved 2012-03-31. 
  • ^ Relton, Clare; Mark Strong; Jessica Li (2011-01-12). “The ‘Pounds for Pounds’ Weight Loss Financial Incentive Scheme: An Evaluation of a Pilot in NHS Eastern and Coastal Kent”. Journal of Public Health. 33 (4): 536–542. doi:10.1093/pubmed/fdr030. ISSN 1741-3842. Retrieved 2012-03-31. 
  • ^ Patel, M.S.; Asch, D.A.; Troxel, A.B.; Fletcher, M. (2016-01-01). “Premium-Based Financial Incentives Did Not Promote Workplace Weight Loss In A 2013–15 Study”. Health Affairs. 35 (1): 71–79. doi:10.1377/hlthaff.2015.0945. ISSN 0278-2715. Retrieved 2017-09-14. 
  • External links[edit]

    • The Official DietBet Website
    • The Official RedBrick Health Website
    • The Official VAL Health Rewards Website

    Source: https://en.wikipedia.org/wiki/Diet_Rewards

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