What I Think

Trump Just Announced His Solution To The Opioid Epidemic, And It’s Embarrassing


Back in the 80s, Nancy Reagan made keeping kids off of drugs her signature issue as First Lady.  By the 90s, however, her “Just Say No” campaign had become a punchline, the drug use prevention equivalent of “abstinence only” sex education, with all the same stigma of failure and derision.

Today, President Trump announced a plan to, essentially, resurrect Nancy Reagan’s “Just Say No” campaign to tackle the nation’s present-day opioid epidemic.  With his own First Lady Melania by his side, he told reporters, “We can keep them from going on [drugs] and maybe by talking to youth and telling them, ‘no good, really bad for you in every way,’ but if they don’t start, it will never be a problem.”

There you have it.  The answer to the scourge of opioid addiction isn’t making treatment more affordable and available, or cracking down on doctors who over-prescribe prescription pain killers, or increasing funding to Medicare and other programs to address the issue on the ground.  No, the answer is the “No Good, Really Bad For You” campaign.

Why didn’t anyone else think of that?

The announcement came at the end of a dog and pony show press conference with Health and Human Services Secretary Tom Price.  Trump revealed yesterday that he had summoned Secretary Price to his Bedminster, New Jersey golf resort where he’s taking a 17-day “working vacation.”

The stated reason for the meeting was for Price to brief the President on the opioid epidemic – something he could have done over the phone.  But the White House found themselves on the receiving end of a barrage of bad press for taking a vacation after a very unproductive first 7 months in office.  Old Tweets criticizing President Obama for taking vacations resurfaced as well.  And after video of the President playing golf emerged just moments after he tweeted that he was working, the White House was desperate for the President to appear busy.   Opioids would have to do.

If “No Good, Really Bad For you” is the best they can come up with, however, then perhaps the White House should just take a real vacation and stop trying to convince Americans that they’re “working.”

Add your name to millions demanding that Congress take action on the President’s crimes. IMPEACH DONALD TRUMP!

Peter Mellado

Peter Mellado is a writer, producer, and a branding and messaging specialist with over 15 years experience. He studied history at San Jose State University, and resides in Los Angeles.

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