Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts.
https://adage.com/article/special-report-tv-upfront/tv-upfronts-2022-5-takeaways/2417856
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Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts.
https://adage.com/article/special-report-tv-upfront/tv-upfronts-2022-5-takeaways/2417856