A politically divided America is forcing brands to choose sides

Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands take a stand—or risk the consequences.
https://adage.com/article/member-content/politically-divided-america-forcing-brands-choose-sides/2332031

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