Addressing consumers across a new customer journey

After an unprecedented year that disrupted all business categories, brands are reimagining the ways they engage consumers at every point in the customer journey. This is leading marketers to rethink their audience approach as they prepare for a post-COVID 19 pandemic world. Here’s what three verticals are doing now.
https://adage.com/article/warnermedia/addressing-consumers-across-new-customer-journey/2323626

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