Are Podcast Ads Just More Noise?

With over 100 million Americans tuning into podcasts every month, advertisers are paying attention as this medium has developed into a targeted, measurable marketing channel. When done right, the format offers opportunities for marketers looking to incorporate content into programs in ways that pay off for brands.
https://adage.com/article/AdResults/are-podcast-ads-just-more-noise/2321436

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