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The Ultimate Guide to Google Analytics in 2020

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this […]

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How to Gain Your First (or Next) 1,000 Instagram Followers

It’s no secret that business opportunities are quickly growing on Instagram. In fact, approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform. And, while Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017. As […]

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4 Major Ways Your Creative Agency Can Make Money

Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?” As a marketer, it’s something I can’t really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research […]

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A 12-Step Checklist for Creating Good Website Content [Infographic]

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. To execute across all of those areas, it helps to follow a step-by-step workflow. That process typically starts with creating a clear value proposition for products/services, and […]

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How to Optimize Your URLs for Search [Quick Tip]

Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is […]

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What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can […]

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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead […]

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HubSpot Ran A Co-marketing Campaign: Here’s What We Learned

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, consider the partnership between Doritos and Taco Bell, which resulted in Doritos Locos Tacos, a delicious product promoted in a brilliant co-marketing campaign. If you haven’t heard of the partnership, […]

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The Ultimate List of Email Marketing Stats for 2020

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email. You might be wondering if email is still a worthwhile marketing strategy. Well, it is. […]

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How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. The report was based on an analysis of conversion rate data for 15,981 e-commerce landing pages. The researchers found that e-commerce landing pages with fewer words tend to […]

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Loading the page…   Share 1 2 3 … 6 7 8   Share The bible of Internet marketing Nearly 100,000 copies soldUpdated and revised for 2017 Secrets of the BIG Dogs will show you our incredibly powerful, yet ultra-simple system that enables you to generate – not just one, or two – but an […]

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