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10 of the Best Marketing Analytics Tools to Try in 2020

Having a good grasp of your marketing efforts’ effect on revenue can seem difficult. Data related to marketing often isn’t quantifiable in terms of dollars: Think brand awareness, brand perception, brand image… Not to mention, you have customers who’ve stared at your Facebook ad for a month before going directly to your website, and customers who’ve read your company blog for years before checking out your product. And yet, you can’t carry on launching marketing campaigns, creating content, paying your social media manager… just because it feels all that is…

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‘Disloyalty Programs’: How to Fend Off Large Competitors and Build Customer Loyalty

The term “disloyalty program” is not what it may seem—a program designed to lose credibility in the eyes of your customers. Instead, and perhaps surprisingly, it is a form of effective loyalty-building based on partnership premise, and it’s gaining marketing popularity. And a better understanding of it could well open up paths to other amazing promotional ideas. A Loyalty Strategy Can Be a Two-Edged Sword Customer loyalty is the “prize” that every business seeks. Appealing as it may seem, loyalty programs pose some hidden risks that businesses may not notice…

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When Is the Best Time to Post on Instagram in 2020? [Cheat Sheet]

dIn high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.” After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.

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Eight Types of Online Reviewers, and How to Handle Them [Infographic]

In all likelihood, somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are objective, some are totally off the mark, some are incomprehensible, and some… horribly, horribly negative (which, it turns out, isn’t necessarily a bad thing). And all of that is totally to be expected. Because there are as many types of online reviews as there are online reviewers. Yet, they can be broken down into some useful categories—i.e., online reviewer types or personalities. That’s…

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Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. As a marketer, having the right tools in…

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Nine Creative Trends to Watch in 2020 [Infographic]

You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. The 2020 Creative Trends Report was based on an analysis of keywords used to search for images, videos, and music tracks on the Shutterstock platform. The researchers looked for trending queries that might portend overarching themes for the year ahead. The global creative trends identified by the researchers include the 1920s (Art Deco, linear geometry, etc.), occulture (astrology, magic, etc.), and floral visuals (multicolored flowers, flower…

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Product List

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