MDC hires account lead for integrated solutions group
Holding company brings on Firewood’s Rebecca Routs to leverage cross-agency capabilities for clients. https://adage.com/article/agency-news/mdc-hires-account-lead-integrated-solutions-group/2329011
McDonald’s mandates anti-harassment training for all 39,000 stores
Restaurants will be assessed against the new standards, which include sections on employee feedback and health and safety. https://adage.com/article/latest-news/mcdonalds-mandates-anti-harassment-training-all-39000-stores/2328581
Facebook will let users eliminate ‘Like’ count in expanded test
The effort is intended to gauge whether the feature intensified peer pressure, particularly among young people. https://adage.com/article/latest-news/facebook-will-let-users-eliminate-count-expanded-test/2328571
Verizon Media rolls out identity-free ad-targeting alternative
Telecom giant’s Next-Gen Solutions offers alternative to its existing ConnectID one-to-one identifier. https://adage.com/article/digital/verizon-media-rolls-out-identity-free-ad-targeting-alternative/2328496
First-party data offers brands and publishers a compelling consumer snapshot
At the recent Ad Age Next: Food & Beverage event, Permutive Head of Advertising Strategy Elizabeth Brenna provided insights into privacy changes affecting the future of brand advertising strategies—from scale to targeting. https://adage.com/article/ad-age-events/first-party-data-offers-brands-and-publishers-compelling-consumer-snapshot/2328171
Watch: Slack CMO on next phase of pandemic marketing as offices reopen
Julie Liegl discusses brand partnerships and new media channels. https://adage.com/article/video/watch-slack-cmo-next-phase-pandemic-marketing-offices-reopen/2328016
Mindshare names Amanda Richman as CEO of North America
Richman’s hire at the GroupM shop is the latest in a string of leadership changes at media agencies. https://adage.com/article/agencies/mindshare-names-amanda-richman-ceo-north-america/2328056
How OkCupid’s new ‘Climate Change Badge’ is increasing dating prospects for users: Datacenter Weekly
Plus: The latest on the pandemic recession recovery. https://adage.com/article/datacenter/how-okcupids-new-climate-change-badge-increasing-dating-prospects-users-datacenter-weekly/2328531
USAA’s CMO on how the insurance brand is changing its marketing approach
USAA is using new channels like Pinterest and new ways of filming campaigns to grow its brand after COVID-19. https://adage.com/article/podcast-marketers-brief/usaas-cmo-how-insurance-brand-changing-its-marketing-approach/2328536
Dish sues Peloton, Lululemon, Icon over streaming technology
The patents cited in the lawsuits relate to ways of improving online video quality. https://adage.com/article/latest-news/dish-sues-peloton-lululemon-icon-over-streaming-technology/2328586