Florida and Washington data privacy laws die over disputes about right to sue
Legislatures in both states adjourn without passing bills as ANA sees opening for federal legislation. https://adage.com/article/cmo-strategy/florida-and-washington-data-privacy-laws-die-over-disputes-about-right-sue/2332631
Watch the newest commercials on TV from Etsy, FedEx, H&M and more
Willie Nelson makes a cameo appearance in a FedEx spot that calls attention to its corporate goal to be carbon neutral by 2040. https://adage.com/article/hot-spots/watch-newest-commercials-tv-etsy-fedex-hm-and-more/2332621
Verizon’s ad tech exit puts spotlight on other telecom giants still in the game
New group, now called Yahoo, says it will still have access to Verizon data. https://adage.com/article/news/verizons-ad-tech-exit-puts-spotlight-other-telecom-giants-still-game/2332461
How SoulCycle hopes to tempt back riders after a year of health-club declines
New campaign is the brand’s first from Mrs&Mr. https://adage.com/article/cmo-strategy/how-soulcycle-hopes-tempt-back-riders-after-year-health-club-declines/2332406
Watch: Gary Vaynerchuk warms up for his big NFT ‘drop’
VaynerMedia CEO discusses the crypto market, rise of audio, the NFL draft and Hungry Hungry Hippos. https://adage.com/article/video/watch-gary-vaynerchuk-warms-his-big-nft-drop/2332076
VaynerMedia opens Latin America office, headed by former Saatchi Mexico CEO
The office’s first clients will include Grupo Modelo and TikTok. https://adage.com/article/agency-news/vaynermedia-opens-latin-america-office-headed-former-saatchi-mexico-ceo/2332501
Pepsi builds virtual eatery in food delivery apps so diners can pair orders with the cola
Pep’s Place restaurant is part of the new “Better with Pepsi” national integrated campaign, which launches today. https://adage.com/article/cmo-strategy/pepsi-builds-virtual-eatery-food-delivery-apps-so-diners-can-pair-orders-cola/2332401
Barbie wants to help kids emerge from lockdown with social skills and empathy
After a blockbuster year, the doll brand unveils its first work from BBH, linking doll play with emotional development for kids. https://adage.com/article/cmo-strategy/barbie-wants-help-kids-emerge-lockdown-social-skills-and-empathy/2332361
Verizon sells 90% of media division to Apollo for $5 billion
Sale comes as the the phone company’s prioritizes 5G services. https://adage.com/article/media/verizon-sells-90-media-division-apollo-5-billion/2332441
Twitter to let users sell tickets to live audio chats on Spaces
The company is also exploring letting Spaces hosts accept tips from listeners. https://adage.com/article/latest-news/twitter-let-users-sell-tickets-live-audio-chats-spaces/2332606