Cultural Competence: What Is It and How To Develop It At Your Company
When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me. I grew up in Orange County, an almost infamously undiverse, homogeneous place. It was during college that I was able to broaden my horizons and I quickly realized how important diversity […]
Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. The report was based on data from a survey of 1,000 adults in the United States who are working from home. Some 75% of remote workers say they listen to music via radio […]
79 Marketing Tools and Software for Every Business & Budget
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me […]
18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar
Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we’ve built. No matter how great the content […]
26 Ideas for Your 2020 Small Business Marketing Strategy
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. […]
The Ultimate Guide to Creating Compelling Webinars
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event […]
The Critical Role Ethics Plays in Modern Marketing
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, […]
The Essential Qualities B2B Brands Look for in Influencers
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing. The report was based on data from a survey conducted between February 26 and April 26, 2020, among more than 300 marketing and communications professionals […]
7 Creative Company Profile Examples to Inspire You [Templates]
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain […]
Three Account-Based Tools That B2B Companies Need Now to Lift Revenues
As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. A recent benchmark […]