Internet Marketing

Ad Age Leading Women U.S. deadline is tomorrow

Nominations are due May 6. https://adage.com/article/special-report-women-watch/ad-age-leading-women-us-deadline-tomorrow/2331686

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Watch: How to fix data chaos, build a lasting strategy and save millions

This Ad Age Studio 30 live panel with Neustar and MediaMath will focus on how brands can fix chaos of data mismanagement and build a lasting strategy in the new cookie-less world. https://adage.com/article/ad-age-events/watch-how-fix-data-chaos-build-lasting-strategy-and-save-millions/2328886

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The U.S. Army’s animated ad series aims to close the ‘relatability gap’ with Gen Z

‘The Calling’ campaign created with DDB strives to connect with younger audience through diverse tales showing soldiers’ paths to enlisting. https://adage.com/article/cmo-strategy/us-armys-animated-ad-series-aims-close-relatability-gap-gen-z/2333071

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Why streaming media owners should be laser focused on first-party data

Over-the-top TV offers advertisers a rapidly growing opportunity that’s prime for reaching targeted audiences. Helping to fuel this growth are OTT’s rich first-party data sets covering both subscriber and registration data. To take advantage of this, savvy marketers first need to put the right strategies in place. https://adage.com/article/spotX/why-ott-advertisers-should-be-laser-focused-first-party-data/2332326

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Trump Facebook ban upheld as review board extends exile for now

The board’s decision is binding, but it recommends that Facebook reviews its ban within six months. https://adage.com/article/media/trump-facebook-ban-upheld-review-board-extends-exile-now/2333146

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How has the TV industry responded to the pandemic? Find out May 24 and 25

As the COVID-19 pandemic wanes, hear from TV ad sales leaders and top media buyers about the current TV marketplace and what its future may hold. https://adage.com/article/special-report-tv-upfront/how-has-tv-industry-responded-pandemic-find-out-may-24-and-25/2331251

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Peloton admits mistake, recalls treadmills

Peloton is recalling its Tread+ treadmills following warnings from the CPSC and 70 accidents. https://adage.com/article/cmo-strategy/peloton-admits-mistake-recalls-treadmills/2333136

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Gary Vaynerchuk reveals his NFT initiative

The marketing exec created thousands of tokens for fans to access his brand and a new conference. https://adage.com/article/media/gary-vaynerchuk-reveals-his-nft-initiative/2333151

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Watch the newest commercials on TV from Hellmann’s, Mtn Dew, Mint Mobile and more

Mtn Dew (Mountain Dew) wants you to know that spicy chicken and Mtn Dew is “the perfect combo.” https://adage.com/article/hot-spots/watch-newest-commercials-tv-hellmanns-mtn-dew-mint-mobile-and-more/2333271

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Vice calls for an end to demo data targeting in advertising, declaring it ‘discriminatory’

Vice introduces new contextual ad product to replace audience identifiers at its NewFronts presentation.  https://adage.com/article/special-report-newfronts/vice-calls-end-demo-data-targeting-advertising-declaring-it-discriminatory/2333161

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