Internet Marketing

Mike’s Hard spoofs Bottlegate and the CDC encourages mask wearing in self-aware PSAs: Agency Brief

Also, Virgin Atlantic chooses Lucky Generals as its creative agency-of-record. https://adage.com/article/agency-news/mikes-hard-spoofs-bottlegate-and-cdc-encourages-mask-wearing-self-aware-psas-agency-brief/2344886

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Grading Facebook one year after the brand boycott

Social network has made big concessions to advertisers, but anti-hate groups still see dangers. https://adage.com/article/digital/grading-facebook-one-year-after-brand-boycott/2344581

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Major League Baseball is the latest brand to recruit TikTok creators

The brand is the latest to try to find talent on the platform through a contest. https://adage.com/article/digital/major-league-baseball-mlb-brand-recruits-tiktok-creators-influencers-contest/2344841

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What it’s like to attend an in-person industry conference again (mask optional)

ANA Media Conference drew 150 live attendees, who wore included color-coded lanyards indicating how comfortable attendees are being socially close. https://adage.com/article/marketing-news-strategy/what-its-attend-person-industry-conference-again-mask-optional/2344851

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Watch the newest commercials on TV from Hotwire, Crest, Snapple and more

In a Father’s Day spot, Crest says, “It’s not the gifts. It’s really the smiles that count.” https://adage.com/article/hot-spots/watch-newest-commercials-tv-hotwire-crest-snapple-and-more/2344846

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Reviews from Unilever, Coca-Cola, Facebook and more bring Mediapalooza II to a pitch theater near you

ANA Media panel notes reviews have exploded like in 2015, but COVID-decimated agencies aren’t as ready to party. https://adage.com/article/agency-news/reviews-unilever-coca-cola-facebook-and-more-bring-mediapalooza-ii-pitch-theater-near-you/2344606

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Watch: The top 5 creative brand ideas you need to know about right now

Nut-shaking, soccer data gets real, trashy furniture and more. https://adage.com/article/special-report-creativity-top-5/watch-top-5-creative-brand-ideas-you-need-know-about-right-now/2344576

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Roblox’s ‘In the Heights’ success shows power of platform for brands

Nearly a million players took part in a virtual flash mob dance in one day https://adage.com/article/digital/roblox-in-the-heights-virtual-flash-mob-success-platform-brands/2344611

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GroupM, TripleLift partner to drive ad dollars to minority-owned media

The ad tech company is waiving its fees so more spend goes into the hands of underrepresented publishers. https://adage.com/article/marketing-news-strategy/groupm-triplelift-partner-drive-ad-dollars-minority-owned-media/2344151

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Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. https://adage.com/article/marketing-news-strategy/cookieless-tech-test-gives-procter-gamble-hope-and-tv-networks-worries/2344361

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