Internet Marketing

How resale platform StockX is attracting new shoppers

Resale platform StockX started as a sneaker site but is now moving beyond shoes into other culturally relevant categories. https://adage.com/article/podcast-marketers-brief/how-resale-platform-stockx-attracting-new-shoppers/2354851

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Activision plans to remove ‘inappropriate’ content in games amid sexism allegations

The company faces state and investor lawsuits over workplace climate. https://adage.com/article/latest-news/activision-plans-remove-inappropriate-content-games-amid-sexism-allegations/2355166

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Microsoft to require vaccinations to enter U.S. offices

Software company won’t fully open facilities until Oct. 4. https://adage.com/article/latest-news/microsoft-require-vaccinations-enter-us-offices/2355161

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McDonald’s and Faze Clan team up for largest push in gaming creator content

The series will revolve around themes of diversity and inclusion. https://adage.com/article/digital-marketing-ad-tech-news/mcdonalds-and-faze-clan-team-largest-push-gaming-creator-content/2354846

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Clorox, a hot brand during the pandemic’s early months, predicts a sales decline

The marketer of wipes, bleach, dressing and charcoal cites “uncertain” consumer demand.  https://adage.com/article/marketing-news-strategy/clorox-hot-brand-during-pandemics-early-months-predicts-sales-decline/2354996

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NYC to require restaurant customers to show vaccination proof

Some of city’s most famous eateries already require the shots. https://adage.com/article/latest-news/nyc-require-restaurant-customers-show-vaccination-proof/2354841

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Watch the newest commercials from Kohl’s, Visa, Uber Eats and more

Running legend Madeline Manning Mims stars in a Visa spot with the tagline “A network working for everyone.” https://adage.com/article/hot-spots/watch-newest-commercials-kohls-visa-uber-eats-and-more/2354856

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Amerisave chooses Arnold as creative agency, aims to be the ‘Pepsi’ to Rocket Mortgage’s ‘Coke’

The decision comes five months after the company brought on Jonathan Beamer as its chief marketing officer. https://adage.com/article/agency-news/amerisave-chooses-arnold-creative-agency-aims-be-pepsi-rocket-mortgages-coke/2355181

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What brands should know about the metaverse

Brands need to reinvent their marketing playbook for digital worlds.  https://adage.com/article/digital-marketing-ad-tech-news/what-brands-should-know-about-metaverse/2354506

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Watch: A sea shanty ode to small and independent ad agencies

Tune by sailor song pro David Coffin opened day two of Ad Age’s Small Agency Conference. https://adage.com/article/special-report-small-agency-conference-and-awards/watch-sea-shanty-ode-small-and-independent-ad-agencies/2355171

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