Internet Marketing

Google, ‘The Lost Class’ among One Show award winners

Leo Burnett Chicago and L&C also continued to pick up honors at the New York show. https://adage.com/article/creativity-news/google-lost-class-win-one-show/2417876

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5 takeaways from the 2022 TV upfronts

Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts.   https://adage.com/article/special-report-tv-upfront/tv-upfronts-2022-5-takeaways/2417856

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Watch the newest commercials from New Balance, Apple, Sprite and more

Rapper Jack Harlow and Los Angeles Clippers forward Kawhi Leonard star in the latest from New Balance.   https://adage.com/article/hot-spots/watch-newest-commercials-new-balance-apple-sprite-and-more/2417931

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Best and worst of TV upfronts 2022

A whirlwind week of in-person ad pitches had a lot of winners—and more than a few flops. https://adage.com/article/special-report-tv-upfront/best-and-worst-tv-upfronts-2022/2417906

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Audi of America hires Ogilvy as creative agency of record

Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review.  https://adage.com/article/agency-news/audi-hires-ogilvy-creative-agency-record/2417961

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5-Hour Energy founder buys news channel because TV commercials got too pricey

Manoj Bhargava became the majority owner of NewsNet with surging advertising costs. https://adage.com/article/media/5-hour-energy-founder-manoj-bhargava-buys-newsnet-tv-station/2417896

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Agency news you need to know this week

Mediahub wins Lyft account, ex-Droga London Chief Creative Officer David Kolbusz is on the move, and more.  https://adage.com/article/agency-brief/agency-news-you-need-know-week/2417921

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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. https://adage.com/article/datacenter/apples-must-see-iphone-privacy-ad/2417941

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How meal subscription brands are trying to stay relevant as inflation threatens pandemic growth

Daily Harvest runs meatless ‘chop shop’ to push new plant-based protein, as other brands step up partnerships and add more offerings. https://adage.com/article/marketing-news-strategy/daily-harvest-meal-subscription-brands-try-stay-relevant-amid-inflation/2417831

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Kind celebrates World Bee Day on TikTok

The event will feature several bee influencers and is meant to raise awareness about the role of pollinators. https://adage.com/article/digital-marketing-ad-tech-news/kind-celebrates-world-bee-day-tiktok/2417956

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