Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly. The report was based on data conducted in March 2020 among 489 consumers in the United States age 18 and older. […]
If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint.
In 2020, working remotely is now more popular than ever.
All of your tried and true lead acquisition events are gone (at least for 2020). What now? The topic of marketing budgets is more relevant than ever as the Coronavirus pandemic disrupts everything from financial markets to industry events large and small. To procure spend and wield that spend in ways that increase trust in […]
What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a compelling reason to buy explains the benefit that the target audience will realize with your product. And, as the name […]
Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there’s no question about the cause: asphyxiation beneath an avalanche of data. Yes, data has greatly improved marketers’ ability to track performance, but it’s had the unintended consequence of transforming marketers from a creative “brain […]
Fully half of all searches on search engines today no longer result in a click on an organic search result. Moreover, before displaying any organic search results on the first search results page, Google often displays ads, a video carousel, a People Also Ask (PAA) box, a Local Pack (map and listing of local businesses), […]
GPS technology has been a groundbreaking development for industries worldwide. The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. The founding principle behind the creation of these systems is to measure and manage every detail of complex business operations and increase the […]