Internet Marketing

What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2020

Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your […]

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Unstructured Data Vs. Structured Data: A 3-Minute Rundown

Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information.

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Everything You Need to Know About Employer Branding

When a job seeker begins their search, their queries might look like this: “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.”

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16 Creative Lead Generation Ideas to Try

Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk.

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How to Get the Most out of Your Ecommerce Marketing Strategy

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a […]

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The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.

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The 5 Goals to Consider When Creating a Marketing Strategy

Life is full of big decisions. And, nine times out of ten, they’re not ones you want to jump into without a little thought or pre-planning.

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7 Marketing Alternatives to Tracking Cookies

At some point your life, you’ve probably had a run-in with ads generated by third-party cookies.

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Why It Takes So Long to Apply Data-Driven Insights to Campaigns

Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council. The report was based on data from a survey of 150 marketers as well as in-depth interviews with senior marketers. Only […]

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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.

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