Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.
The report was based on data from a survey of 1,500 people in the United States. The researchers focused on examining the behaviors of Millennial parents (whom they dubbed “parennials”), the more than 36 million Americans age 25-37 in the US with at least one child at home.
Some 96% of parennials say they use technology to help them parent, with 47% saying they do so to give themselves a break.
Parennials are significantly more likely to own and regularly use newer technologies, compared with Millennials without children:
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.
At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
The report was based on a study of 956 consumers in the United States conducted via Amazon’s Mechanical Turk survey platform. Participants were shown five search prompts and asked what they would type into a search engine.
The researchers then looked at how behavior differed among four generations: Gen Z (defined as born 1998 to 2017), Millennials (1981-1997), Gen X (1965-1980), and Baby Boomers (1946-1964).
The average length of searches conducted by Gen Z participants in the study was five words, compared with around four words for Millennial, Gen X, and Baby Boomer participants:
Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?”
As we rang in the new decade, January 1 also marked the official start of the California Consumer Privacy Act (CCPA). The law is meant to protect consumers’ personal information as well as increase the transparency of how the personal data of California residents is being used.
What CCPA is trying to accomplish is somewhat similar to the EU’s GDPR regulations, but its differences call for a deeper review and understanding—especially for marketers who depend on processing personal data to effectively acquire and engage customers.
Since 2018, CCPA has been a recurring topic in anticipation of the 2020 deadline. But what’s most surprising is that the law, though many have known it’s coming, still doesn’t seem that big of a deal in the marketing landscape. People don’t seem to be paying attention to it as closely as they should.
That may be due, in part, to the lack of straightforward documentation out there for marketers and execs (by that, I mean actionable checklists without all of the legal jargon that makes it hard for nonlawyers to decipher).
Without easy-to-follow guidelines, it’s hard to ensure proper CCPA compliance, including the involvement of those, internally and externally, who have a role to play in compliance. So, if you feel behind or lost, or you don’t know what to feel about CCPA, this article should help.
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later.
The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for.
Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”
This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus.