Internet Marketing

Where to Find Public and Private Small Business Funding in 2020

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time.

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How Small Businesses Can Take Advantage of the U.S. Stimulus Package

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history.

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Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process

Some of your customers will eventually leave. No one wants to admit it, but no matter how much value you provide, a few people will drift away. You can’t entirely prevent it from happening. But if you put in the effort, you can create an offboarding process that leaves a positive impression and keeps the […]

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A Step-by-Step Guide to Advertising on Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.

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How to Reduce Page Weight on Your Website [Quick Guide]

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.

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Less Creativity, More Efficiency: How Operating Remotely Affects Marketers’ Work

Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week. The report was based on data from a survey conducted in March 2020 among some 2,200 marketers in the United Kingdom and the United States. Although […]

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12 Social Media Tools You Need to Use in 2020

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be […]

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25 Stats That Prove Why Workplaces Need to Embrace Diversity

As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field.

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How COVID-19 Is Impacting Social Media Ad Rates and Engagement

The COVID-19 pandemic has driven down social media advertising rates globally, and it has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. The report was based on social media advertising data from 18 industries and five regions worldwide, with the most recent insights pulled on March 15, […]

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.  Here’s how you can set yourself up for success with contests on […]

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