Legacy marketing software is becoming incapable of handling the quantity and quality of work that is required today for serving unpredictable customer bases. Businesses are seeking flexible and modern solutions/tools that scale and can stand with the test of time without incurring huge costs. The idea of buying proprietary software is arguably questionable. Still, the […]
There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
All professional services agencies entering the third decade of the 21st Century—from digital product agencies to marketing, public relations, and management consulting agencies or anything in between—have many responsibilities… but only one essential task. They must constantly, continually, and rapidly adapt to change and innovate. Although there are some differences in this continual reinvention—depending on […]
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert.
Creating content can feel discouraging.
The true nature of the economic fallout of the current coronavirus crisis is still far from certain, and many marketers have been asked by their leadership to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. Here’s the good news You’re not alone. The […]
Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? Search queries provide an accurate reflection of people’s feelings and behaviors. And […]
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy. […]
Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.