Internet Marketing

MDC hires account lead for integrated solutions group 

Holding company brings on Firewood’s Rebecca Routs to leverage cross-agency capabilities for clients.   https://adage.com/article/agency-news/mdc-hires-account-lead-integrated-solutions-group/2329011

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McDonald’s mandates anti-harassment training for all 39,000 stores

Restaurants will be assessed against the new standards, which include sections on employee feedback and health and safety. https://adage.com/article/latest-news/mcdonalds-mandates-anti-harassment-training-all-39000-stores/2328581

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Facebook will let users eliminate ‘Like’ count in expanded test

The effort is intended to gauge whether the feature intensified peer pressure, particularly among young people. https://adage.com/article/latest-news/facebook-will-let-users-eliminate-count-expanded-test/2328571

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Verizon Media rolls out identity-free ad-targeting alternative

Telecom giant’s Next-Gen Solutions offers alternative to its existing ConnectID one-to-one identifier. https://adage.com/article/digital/verizon-media-rolls-out-identity-free-ad-targeting-alternative/2328496

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First-party data offers brands and publishers a compelling consumer snapshot

At the recent Ad Age Next: Food & Beverage event, Permutive Head of Advertising Strategy Elizabeth Brenna provided insights into privacy changes affecting the future of brand advertising strategies—from scale to targeting.  https://adage.com/article/ad-age-events/first-party-data-offers-brands-and-publishers-compelling-consumer-snapshot/2328171

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Watch: Slack CMO on next phase of pandemic marketing as offices reopen

Julie Liegl discusses brand partnerships and new media channels.  https://adage.com/article/video/watch-slack-cmo-next-phase-pandemic-marketing-offices-reopen/2328016

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Mindshare names Amanda Richman as CEO of North America

Richman’s hire at the GroupM shop is the latest in a string of leadership changes at media agencies.  https://adage.com/article/agencies/mindshare-names-amanda-richman-ceo-north-america/2328056

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How OkCupid’s new ‘Climate Change Badge’ is increasing dating prospects for users: Datacenter Weekly

Plus: The latest on the pandemic recession recovery. https://adage.com/article/datacenter/how-okcupids-new-climate-change-badge-increasing-dating-prospects-users-datacenter-weekly/2328531

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USAA’s CMO on how the insurance brand is changing its marketing approach

USAA is using new channels like Pinterest and new ways of filming campaigns to grow its brand after COVID-19. https://adage.com/article/podcast-marketers-brief/usaas-cmo-how-insurance-brand-changing-its-marketing-approach/2328536

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Dish sues Peloton, Lululemon, Icon over streaming technology

The patents cited in the lawsuits relate to ways of improving online video quality. https://adage.com/article/latest-news/dish-sues-peloton-lululemon-icon-over-streaming-technology/2328586

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