Internet Marketing

Economic Uncertainty Is Resurrecting the CMO Role

Rumors that the CMO role is going the way of the dodo bird have been circulating for years. Talk of the role’s imminent extinction ramped up considerably in 2019 when the CMOs of three major brands—McDonald’s, Uber, and Johnson & Johnson—stepped down and were not replaced. A year later, in an economic environment completely transformed […]

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Top 10 Reasons to go Groove Funnels

https://www.youtube.com/watch?v=Sv-e0eiSPDI That’s why we should leverage all the resources we can get. Welcome to Groove Digital, and today we’re counting down our picks for the Top 10 Reasons to go Groove Funnels. Uh, this place, Moe’s, this is a business of some kind? – [Narrator] Number 10, Groove Funnels is home to the number one […]

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Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

Marketing automation takes digital contact with customers so much further than en masse generic email sends. Through a series of steps—a workflow—the automation process delivers the right content at the right time, helping to maximize conversions and sales. In short, a workflow defines the business processes that the marketing automation system needs to use, in […]

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How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

Product videos are one of the most compelling types of marketing content for showing audiences what you’re offering—not just a product or service, but a solution to their problems. When done right, they are amazing at prompting potential customers into closing a sale. Particularly when you’re dealing with B2B prospects and clients, product videos provide […]

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Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. For example, webinars enable back-and-forth discussion and multiformat storytelling, but often they don’t allow participants to skip through sections. Podcasts, on the other hand, allow audiences to […]

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Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content […]

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These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French […]

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The Ultimate Guide to Instagram Stories Ads in 2020

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact, […]

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9 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the middle of the page? However, […]

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses […]

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