Internet Marketing

This week’s marketing winners and losers

Domino’s deals with a bloody ad placement and Nike takes a PR hit, but two U.S. gymnasts get brand love.   https://adage.com/article/marketing-news-strategy/weeks-marketing-winners-and-losers/2354376

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Procter & Gamble’s David Taylor: ‘Marketers should not be worried’ about new CEO

Career finance exec Jon Moeller will be first CEO in decades never to be a brand manager, but has backed aggressive ad spending. https://adage.com/article/marketing-news-strategy/procter-gambles-david-taylor-marketers-should-not-be-worried-about-new-ceo/2354236

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How Suni Lee’s college enrollment will help her endorsement prospects

The gold-medal-winning gymnast will enjoy newfound business freedoms under NCAA’s new ‘NIL’ rules.   https://adage.com/article/marketing-news-strategy/how-suni-lees-college-enrollment-will-help-her-endorsement-prospects/2354361

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Walmart requires headquarters staff to get vaccinated by Oct. 4

The move by the largest private employer in the U.S. sends a signal to other companies. https://adage.com/article/marketing-news-strategy/walmart-requires-headquarters-staff-get-vaccinated-oct-4/2354336

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Hyundai dances into the future of mobility—robotics

Hyundai Motor Company expands its vision of ‘Progress for Humanity’ by adding robotics to its concepts of mobility. https://adage.com/article/hyundai/hyundai-dances-future-mobility-robotics/2352206

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Beyond MyPillow: the other biggest brand advertisers on Fox News revealed

Balance of Nature, Liberty Mutual, USAA and Indeed are among the most-seen advertisers on the network.   https://adage.com/article/media/beyond-mypillow-other-biggest-brand-advertisers-fox-news-revealed/2354321

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Last chance to sign up for the Small Agency conference and JLL taps Havas: Agency Brief

Also MullenLowe LA is named AOR for National Hockey League team The Arizona Coyotes.   https://adage.com/article/agency-brief/last-chance-sign-small-agency-conference-and-jll-taps-havas-agency-brief/2354221

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How brands are reacting to the politicization of COVID

After the divisive Trump years, brands often feel compelled to take a stand on everything from COVID vaccines to voting rights to Simone Biles’ mental health. https://adage.com/article/member-content/how-brands-are-reacting-politicization-covid/2354206

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As Delta variant spreads, vax ad campaign efforts shift to red states

Behind the Ad Council’s moves to target Republican-leaning groups, including evangelicals and farmers. https://adage.com/article/marketing-news-strategy/delta-variant-covid-19-spreads-vaccination-ad-council-campaign-target-republican-red-states/2354316

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How much more are you willing to pay for your ketchup?

As the cost of everything from ingredients to labor rises, margins at Mondel?z, Kraft Heinz and Conagra are getting pinched. So, how high can they push retail prices before chasing shoppers to cheaper alternatives? https://adage.com/article/marketing-news-strategy/how-much-more-are-you-willing-pay-your-ketchup/2354366

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