Internet Marketing

PepsiCo to debut new reality dating show during MTV commercial breaks

‘Match Me If You Can’ will promote the new Pepsi Mango flavor.  https://adage.com/article/cmo-strategy/pepsico-debut-new-reality-dating-show-during-mtv-commercial-breaks/2327656

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Tinder picks up Pizza Hut’s CMO, and NFTs are bad for the earth: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.Date with destiny Pizza Hut’s chief marketing officer is consciously uncoupling with the Yum Brands chain. George Felix is headed to […]

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Watch the newest commercials on TV from Vitaminwater, Airbnb, Bounty and more

Vitaminwater hypes Vitaminwater Zero Sugar with lutein. https://adage.com/article/hot-spots/watch-newest-commercials-tv-vitaminwater-airbnb-bounty-and-more/2328121

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Advertising insights from 4 top DTC social media spenders

Direct-to-consumer brands, already on the rise, are enjoying a current boom as customers increasingly make their purchases from home. Take a close look at four of the top D2C brands that are using social media to reach their customers in 2021. Agency relationships, additional ad spending and seller, martech and agency opportunities will be detailed. […]

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Kraft Mayo lays it on thick in its first campaign from Wieden+Kennedy NY

The condiment declares itself “Mayo of Mayonnaise” in new spots. https://adage.com/article/cmo-strategy/kraft-mayo-lays-it-thick-its-first-campaign-wiedenkennedy-ny/2328031

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CPB taps GSD&M President Marianne Malina as its new global CEO

Industry vet is agency’s latest move to rebuild following major account losses and exec departures. https://adage.com/article/agency-news/cpb-taps-gsdm-president-marianne-malina-its-new-global-ceo/2328061

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Zoom juries, digital networking, and ‘deep dives’ into the work: Lions Chair Philip Thomas on what to expect at virtual Cannes

Ascential is finalizing its plans for the all-digital show. https://adage.com/article/special-report-cannes-lions/zoom-juries-digital-networking-and-deep-dives-work-lions-chair-philip-thomas-what-expect-virtual/2328026

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BBH founder John Hegarty signs on as chairman of Genie, a Tinder for creative talent

The creative matching service uses artificial intelligence to link freelancers with agencies and marketing companies seeking talent. https://adage.com/article/agencies/bbh-founder-john-hegarty-signs-chairman-genie-tinder-creative-talent/2328141

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Procter & Gamble adds Major League Soccer sponsorship to its NFL and Olympics deals

MLS deal spurred by league’s strength with younger and Hispanic consumers. https://adage.com/article/cmo-strategy/procter-gamble-adds-major-league-soccer-sponsorship-its-nfl-and-olympics-deals/2328116

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Balancing consumer needs with campaign performance

    Truly Connected Presented by Verizon Media Across our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. Some look at 2021 and beyond and see an impending identity crisis. Some see the potential for an identity revolution, one rooted in real connections with real people. […]

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