Internet Marketing

How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager

As HubSpot’s remote population has grown from a handful of folks to over 300 in the past few years, we’ve learned a number of lessons on how to pivot in-person communications into a virtual environment. When it comes to a team meeting, we’ve learned that while the content often remains the same, the way in […]

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500 Apps of Summer: Customers’ Top App Marketplace Picks

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey: we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP, a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM. It was great to celebrate the 500-app milestone with their […]

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Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data from a survey conducted in May 2020 among 264 marketers (41% work for B2C firms, 34% for B2B firms, 25% for hybrid firms). Some 73% […]

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Why You Need a Responsive Web Design and How to Do It [+ Examples]

The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total […]

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How Marketers Can Leverage WhatsApp’s New Payments Feature

Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app’sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp’s booming […]

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Lessons Learned From Turning an Event Virtual in 19 Days

From dealing with algorithm updates to becoming accustomed to new acquisition channels and technology, marketers are used to being agile. Even so, the widespread cancellation of live events made even the most experienced professionals take a deep breath and rethink their strategies. In March 2020, our team at Element Three had to transform a three-day […]

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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes. […]

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Tried-and-True Tips for Sales and Marketing Alignment

My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how […]

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How to Use Empathy in Your B2B Brand Storytelling

Weaving brand storytelling into your marketing is one of the most effective ways to build a connection with your target market. It’s also what people prefer. Your customers aren’t interested in product-pushing. They want engagement. Nearly 80% of people want to hear brand stories. As many as 55% would consider buying from a business in […]

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Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

LinkedIn Sales Navigator isn’t for marketing teams. It’s in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful search functions of Sales Nav to identify, reach, and engage with their audiences. No, it […]

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Loading the page…   Share 1 2 3 … 6 7 8   Share The bible of Internet marketing Nearly 100,000 copies soldUpdated and revised for 2017 Secrets of the BIG Dogs will show you our incredibly powerful, yet ultra-simple system that enables you to generate – not just one, or two – but an […]

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