Coca-Cola plans to nearly double its ad spend on minority-owned media

The Atlanta-based beverage giant set a three-year target to ramp up its diverse media budget, pledging that at least 8% of its spending will go to minority-owned companies by 2024.
https://adage.com/article/marketing-news-strategy/coca-cola-plans-nearly-double-its-ad-spend-minority-owned-media/2345026

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