Consumer packaged goods brands soared in the pandemic—but how will they keep flying when it’s over?

 At annual investor conference, major advertisers from P&G to Kraft Heinz previewed their plans for 2021 and beyond.
https://adage.com/article/cmo-strategy/consumer-packaged-goods-brands-soared-pandemic-how-will-they-keep-flying-when-its-over/2315981

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