Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview.
https://adage.com/article/marketing-news-strategy/cookieless-tech-test-gives-procter-gamble-hope-and-tv-networks-worries/2344361

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