Creators can elevate a brand’s video marketing plan

Creators can act as compelling content authors, influencers and video producers for brands. They often find ways to connect with people on topics they’re interested in, such as beauty, cooking, sports and tech. Partnering with Creators allows marketers to share their brand’s message in an authentic and engaging way.
https://adage.com/article/twitter/creators-can-elevate-brands-video-marketing-plan/2332316

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