Exclusive: Fernando Machado on why he took the Activision Blizzard CMO job and how he views the future of gaming marketing

Machado and his new boss, Bobby Kotick, give their first interview since the former Burger King marketer joined the gaming giant. 

https://adage.com/article/cmo-strategy/exclusive-fernando-machado-why-he-took-activision-blizzard-cmo-job-and-how-he-views-future-gaming/2330306

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