Expedia banks on biggest campaign in years and user experience overhaul to spur travel rebound

Expedia is banking on improved user experience and a fresh branding campaign with Rashida Jones to spur a travel rebound after a disastrous year.
https://adage.com/article/cmo-strategy/expedia-banks-biggest-campaign-years-and-user-experience-overhaul-spur-travel-rebound/2329101

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