First-party data offers brands and publishers a compelling consumer snapshot

At the recent Ad Age Next: Food & Beverage event, Permutive Head of Advertising Strategy Elizabeth Brenna provided insights into privacy changes affecting the future of brand advertising strategies—from scale to targeting. 
https://adage.com/article/ad-age-events/first-party-data-offers-brands-and-publishers-compelling-consumer-snapshot/2328171

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