Four reasons why brands need to partner with e-commerce sites

As digital shopping journeys get shorter, brands need to consider where to place their media investments online. Increasingly shoppers are purchasing in the same place where they’re researching—which opens opportunities to spread ad spend across the purchase funnel. Here are four reasons why brands need to do this now.
https://adage.com/article/slickdeals/four-reasons-why-brands-need-partner-e-commerce-sites/2332956

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