Frito-Lay inks 2022 World Cup sponsorship deal

First-ever salty snack partnership will bring digital promotions and FIFA-branded items to 100 million U.S. soccer fans–and could test appetite for 2026 U.S. event.
https://adage.com/article/marketing-news-strategy/frito-lay-inks-2022-world-cup-sponsorship-deal/2420751

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