Gatorade’s new ‘sweat patch’ and app deliver personalized hydration recommendations

The ‘Gx Sweat Patch’ goes on sale at Dick’s Sporting Goods and brings the brand’s sports science tech to the masses.

 
https://adage.com/article/cmo-strategy/gatorades-new-sweat-patch-and-app-deliver-personalized-hydration-recommendations/2317696

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