Getting to ‘acceptance’ over the death of the cookie

With the impending end of cookies, data-driven marketers know this transition time is crucial to plan long-term strategies. But some brands are lagging behind their competitors, even though the industry has been predicting this privacy shift for some time. The answer is to adapt quickly and look at new ways to build relationships with customers.
https://adage.com/article/analytic-partners/getting-acceptance-over-death-cookie/2334286

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