Goldfish, courting older snackers, turns to TikTok and turns up the heat

A TikTok challenge and Frank’s RedHot flavor are two ways the kid-centric brand is going after a larger audience.

 
https://adage.com/article/podcast-marketers-brief/goldfish-courting-older-snackers-turns-tiktok-and-turns-heat/2330946

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