The mascot, created eight years ago, is no longer the ‘obvious’ marketing choice.
https://adage.com/article/marketing-news-strategy/hotelscoms-captain-obvious-absent-first-work-wiedenkennedy/2412536
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The mascot, created eight years ago, is no longer the ‘obvious’ marketing choice.
https://adage.com/article/marketing-news-strategy/hotelscoms-captain-obvious-absent-first-work-wiedenkennedy/2412536