How a TikTok video changed Arby’s marketing, and other brand stories from SXSW

TikTok brings marketers from Arby’s, NFL, Ocean Spray, HBO Max, McDonald’s and Gatorade to virtual festival.
https://adage.com/article/special-report-sxsw/how-tiktok-video-changed-arbys-marketing-and-other-brand-stories-sxsw/2322151

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