How brands are taking the beating in the war over cookies

In the fight over consumer privacy, the brand marketer is the one taking a beating. As media giants such as Google, Apple and Facebook duke it out, the marketer is caught in the middle in a disrupted advertising and digital messaging landscape. Here’s how brands can win this war.
https://adage.com/article/cheetah-digital/how-brands-are-taking-beating-war-over-cookies/2322611

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