How brands like Coke, Nissan and Wendy’s are approaching a very different March Madness

Marketers reveal their NCAA tournament plans as the college hoops tourney returns after it was canceled last year—but the pandemic is still forcing significant branding changes.
https://adage.com/article/cmo-strategy/how-brands-coke-nissan-and-wendys-are-approaching-very-different-march-madness/2321026

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