How BuzzFeed and other publishers are optimizing first-party data

Marketing leaders from BuzzFeed, U.S. News & World Report, Dotdash, PRX and GBH share insights on how publishers can gain the upper hand in the new age of privacy-compliant customer data.
https://adage.com/article/piano/how-buzzfeed-and-other-publishers-are-optimizing-first-party-data/2336226

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