How Charlotte’s new Major League Soccer team is building its brand from scratch

Creating a ‘Chief Fan Officer’ position—and finding sponsors to help build awareness—top the list of club president Nick Kelly, who joined the team after overseeing sponsorships at Anheuser-Busch.
https://adage.com/article/ad-age-podcast/how-charlottes-new-major-league-soccer-team-building-its-brand-scratch/2351081

Previous Post

How Cameo is taking on Facebook and TikTok in the race to connect brands with stars

Next Post

Take a throwback thrift ride with Adidas and John Deere combines farming with Minecraft: Agency Brief

Leave a Reply

Your email address will not be published. Required fields are marked *