How cookie deprecation is making marketers rethink the value exchange with consumers

 

Truly Connected

Presented by Verizon Media

Register here to watch the full event recording

Across our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. Some look at 2021 and beyond and see an impending identity crisis. Some see the potential for an identity revolution, one rooted in real connections with real people.

Ad Age Studio 30 is partnering with Verizon Media to produce a series of short videos to highlight perspectives from thought leaders in our industry on the current challenges we face  in the midst of an evolving industry landscape.

To hear other brand and publisher leaders share their perspectives on how to uncover new paths to success in our increasingly privacy-centric world, register here to watch the full Truly Connected event.
https://adage.com/article/media/how-cookie-deprecation-making-marketers-rethink-value-exchange-consumers/2331746

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