How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies

Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research from NewsCred and Sirkin Research.

The report was based on data from a survey conducted in April 2020 among 100 marketers who work for enterprise-level companies (80% of them with $1 billion or more in annual revenue).

The top areas marketers expect to decrease investment in because of the COVID-19 pandemic are in-person events/conferences (88% say so), direct mail/outreach (34%), digital advertising (27%), and premium content (19%).

Areas of Increased Investment

The top areas marketers plan to shift budget toward are virtual events (78% say so), Web content (72%), webinars (67%), social media (66%), blog content (57%), and video production (50%).

 

 About the research: The report was based on data from a survey conducted in April 2020 among 100 marketers who work for enterprise-level companies (80% of them with $1 billion or more in annual revenue).

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