How google’s media lab boosts youtube ad results

Just one ad impression won’t cut through the noise, but overexposure to the same ad can turn consumers off. With video ad sequencing on YouTube, campaigns can be optimized to drive higher frequencies for maximum impact than with a single asset, while boosting brand lift, view rates and completion rates, and lowering CPM.
https://adage.com/article/google/how-googles-media-lab-boosts-youtube-ad-results/2335796

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