How home appliance brands are targeting Gen Z—with help from TikTok and Phil Collins

Home appliance marketers including LG, Whirlpool and Electrolux are using retro songs, crowdsourcing and influencers to target young shoppers even before they own homes.
https://adage.com/article/marketing-news-strategy/home-appliance-brands-target-gen-z-through-tiktok-phil-collins-and-more/2419226

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