How Michelob Ultra Organic Seltzer is using ‘virtual influencers’ and a bitcoin giveaway to tout its ‘real’ credentials

The Anheuser-Busch brand is juxtaposing rising interest in all things artificial with the natural makeup of its seltzer.
https://adage.com/article/cmo-strategy/how-michelob-ultra-organic-seltzer-using-virtual-influencers-and-bitcoin-giveaway-tout-its-real/2322676

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