How Michelob Ultra Organic Seltzer is using ‘virtual influencers’ and a bitcoin giveaway to tout its ‘real’ credentials

The Anheuser-Busch brand is juxtaposing rising interest in all things artificial with the natural makeup of its seltzer.

Previous Post

Headspace hires Hulu exec as first CMO

Next Post

Molson Coors awards Droga5 its new Topo Chico Hard Seltzer

Leave a Reply

Your email address will not be published.