How Molson Coors uses creative ways to collect first-party data

March 30, 2022 Internet Marketing No Comments

Branded swag giveaways make data collection easier, says a top exec on Marketers Brief podcast. Plus, how did that Super Bowl metaverse ad do?

https://adage.com/article/podcast-marketers-brief/molson-coors-uses-creative-ways-collect-first-party-data/2409436

Nielsen’s new owners face pressure to measure better at lower cost

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How brands can manage purpose and profits as inflation stings consumers

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