How Potato Head’s half-baked gender overhaul could hurt the brand

Hasbro caused confusion by saying that ‘Mr. Potato Head isn’t going anywhere’ after plugging gender-neutral version. Experts say the back-and-forth left a bad first impression. 
https://adage.com/article/cmo-strategy/how-potato-heads-half-baked-gender-overhaul-could-hurt-brand/2317551

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