How Reese’s reworked its 2020 Olympics campaign starring Michael Phelps after one-year delay

The Hershey brand taps a trio of gold medalists as marketers prepare for the delayed Summer Games.
https://adage.com/article/cmo-strategy/how-reeses-reworked-its-2020-olympics-campaign-starring-michael-phelps-after-one-year-delay/2327596

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