GfK says launching premium product versions isn’t enough to add sales. Rather, invest in authentic brand stories and effective positioning communication.
https://adage.com/article/gfk/how-effectively-balance-brand-choice-premiumization/2393716
Hey! Lets make some Money!
GfK says launching premium product versions isn’t enough to add sales. Rather, invest in authentic brand stories and effective positioning communication.
https://adage.com/article/gfk/how-effectively-balance-brand-choice-premiumization/2393716