How to turn an NFT into an experience

A tour through Dreamverse—billed as the first-ever ‘NFT art and music festival,’ it featured the first official showing of Beeple’s $69 million record-setting work.
https://adage.com/article/digital-marketing-ad-tech-news/inside-dreamverse-first-ever-nft-art-and-music-festival/2378751

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