How to win at e-commerce as niche brands disrupt the market

While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market. Consumers are increasingly buying specialized brands directly online. What can large retailers do? Here are three strategies to keep them competitive.
https://adage.com/article/facebook/how-win-e-commerce-niche-brands-disrupt-market/2314146

Previous Post

Target names new CMO amid management shuffle

Next Post

Parler is back online and Omnicom hit by cyber attack: Tuesday Wake-Up Call

Leave a Reply

Your email address will not be published. Required fields are marked *