How Topo Chico Hard Seltzer’s first ads are trying to avoid ‘bro-y seltzer sameness’

Molson Coors and Droga5 tap into a Texas-LatAm style in bid to stand out in the hyper-competitive hard seltzer market.

 
https://adage.com/article/cmo-strategy/how-topo-chico-hard-seltzers-first-ads-are-trying-avoid-bro-y-seltzer-sameness/2340516

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