How travel ad spending and revenue tumbled more than 60% in 2020, and why industry sees recovery on the horizon

Worldwide ad spending for 23 travel companies analyzed by Ad Age Datacenter tumbled 60.2% in 2020 as revenue sank 61.5%. But the industry sees signs of a recovery on the horizon, led by a rebound in leisure travel. Business travel prospects are up in the air.
https://adage.com/article/datacenter/how-travel-ad-spending-and-revenue-tumbled-more-60-2020-and-why-industry-sees-recovery-horizon/2322166

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