Hyundai taps Jason Bateman, Mindy Kaling to push Tucson SUV in largest-ever campaign

The automaker is trying to make up ground in the hot-selling compact SUV segment.
https://adage.com/article/cmo-strategy/hyundai-taps-jason-bateman-mindy-kaling-push-tucson-suv-largest-ever-campaign/2331561

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